The Peterborough Phantoms are thrilled to announce Wendy’s, the world-renowned restaurant brand, as the club’s new premier sponsor — marking a major step forward for both the team and the wider community.
This exciting partnership will see Wendy’s branding featured prominently on player kit, around Planet Ice Peterborough Arena, and across all club media. More than just logos, this collaboration represents a powerful alignment of shared values: teamwork, energy, and local pride.
Beyond the rink, the partnership is a bold commitment to community engagement, elevating team performance, and giving back to the passionate fans who support the Phantoms every week.
A Growing Relationship Built on Shared Values
Wendy’s has already been an active supporter of the Peterborough Phantoms throughout the current season, with a growing presence at games, local promotions, and involvement in community events. From early match sponsorships to fan-focused giveaways and grassroots engagement, the relationship between Wendy’s and the club has developed naturally — built on mutual enthusiasm and a shared commitment to making a real difference on and off the ice.
This announcement marks a significant step forward in what both parties see as a long-term partnership, with plans to continue building momentum in the seasons to come.
Carl Morris, Managing Director at Blank Table Ltd – Wendy’s UK franchisee – shared his excitement: “We’re absolutely thrilled to become the premier sponsor of the Peterborough Phantoms. This partnership is all about community, ambition, and pride. The Phantoms represent everything we admire – determination, consistency, and a real passion for what they do. We’re proud to support such an exceptional team and are committed to helping elevate their performance and visibility, while giving something back to the fans who are the heartbeat of this club. Whether it’s through ticket discounts, events, or limited-edition merchandise, we want to play a positive role in the future of this amazing club.”
Exclusive Fan Benefits and Community Perks
As part of the partnership, fans can look forward to exclusive match day and season ticket discounts, making the game more accessible and rewarding for loyal supporters. This initiative reflects a shared commitment from both Wendy’s and the Phantoms to growing the sport and rewarding its dedicated community.
Wendy’s x Phantoms Limited-Edition Merchandise Collection
To celebrate this new era, the club is launching a bold, co-branded merchandise line in time for the new season. Available online and on matchdays, the limited-time collection includes:
- Co-branded t-shirts
- Stylish hoodies, caps, and accessories
- Cosy blankets and fan-favourite “rink merch”
Each item is designed to let fans show their support in style — whether in the stands or at home — and marks the beginning of a fresh new chapter for the club.
Nicki Thomas, Director of the Peterborough Phantoms, added: “We’re incredibly proud to welcome Wendy’s as our premier sponsor. Their team has brought fresh ideas, real energy, and a genuine passion for supporting both the club and our fans. It’s already clear this is a partnership built on trust, ambition, and mutual respect. From community involvement to new merchandise and fan offers, Wendy’s has embraced everything we stand for — and we’re excited about what we can achieve together in the seasons ahead.”
With the Phantoms continuing to shine on the ice, and this inspiring partnership creating momentum off it, the future has never looked brighter for the team and its loyal supporters.