Sponsoring a sports team can come with many benefits to companies of all sizes, and here at the Peterborough Phantoms we are certain we can help drive your products, services and brand forward with exposure to a very large and loyal audience.
Over the last year, the club has seen their statistics improve massively on social media, our website, and in the stands making us the perfect team to help promote your brand to the masses.
Between September 2018 and April 2019, we had 8.3 million impressions (times people saw a tweet) on Twitter. But, between September 2019 and March 2020 (one month less), we showed massive progression, achieving 9.98 million impressions, just 20,000 short of 10 million. A number we undoubtedly would have reached if the season had not been completed early due to Covid-19.
So that’s 1.68 million more than the previous season and the breakdown is this:
- 1,425,715 per month
- 356,429 per week
- 50,919 per day
In terms of Twitter profile visits between September 2019 and March 2020, we had an estimated (using Twitter analytics) 327,000 profile views, breaking down as:
- 46,715 per month
- 11,678 per week
- 1,669 per day
We have 8531 followers on Twitter, but the reach we get through posting during the week and live in-game tweets has seen the numbers soar to far greater audiences.
On Facebook, our reach again is vast. Between September 2019 and March 2020 was 743,154, which breaks down as:
- 106,165 per month
- 26,541 per week
- 3,791 per day
Our website (www.gophantoms.co.uk) is probably where we’ve progressed the most over the last year.
Between September 2018 and April 2019, we had 19,306 people use the website, with a total of 54,518 sessions taking place on the site.
But between September 2019 – March 2020 we’ve had 43,567 users, with a total of 116,994 sessions taking place – more than doubling the totals of the previous season – and of course the plan is to continue building and improving upon this going forward.
We had over 215,000-page views between September 2019 and March 2020, with 86% of our users being based in the UK.
These statistics back up our belief that we are the perfect club to help drive your brand and enhance your reputation, bringing your name to a vast amount of people via association with the city’s most successful professional sports team.
In addition to this, we worked with a number of large media outlets over the course of last season. These include ITV News Anglia, BBC Radio Cambridgeshire, and Peterborough Community Radio – giving us a further reach of approximately 1.8 million.
Online presence is all where it’s at nowadays, but we should never forget the stands… match night…. game day, the thrill and excitement of our game is the reason why our fans engage with us online.
The Phantoms dedicated marketing and promotions team promote around the city and surrounding areas. This is via schools, clubs, and businesses to encourage more fans to come to the rink and see our beloved team, and your branding. Whether this is online, advertising boards in the arena, or branding on our apparel, we know you will be seen. No matter what your business objective is, or how you like to brand/advertise your business, we have many exciting ways of achieving this.
Our corporate brochure is available for viewing below. As you’ll see, not only are we a very attractive option for promoting your business we can do this in a way to meet any budget whilst confidently stating we believe we deliver excellent value for money in an often-intangible marketplace. Post lockdown timing is right to promote your business to a large audience and we will be happy to customise a sponsorship package to meet your needs, just ask and we can get right on it.
If sponsoring the Peterborough Phantoms is something which would be of interest to you and your business, please contact email@example.com and we’d be delighted to hear from you.
Scott will be able to walk you through all of the opportunities we have available and design a sponsorship package which best suits the need of your business.